The Challenge
Create a compelling organic social campaign for season 3 of Showtime’s The L Word and ideate + execute an IRL pop-up activation for Dinah Shore.
The Spark
Revamp the social strategy with fresh perspectives, new ways to connect with our audience, a clear voice and engaging content ideas. Lead an experiential pop-up to represent The L Word at the largest annual music festival for LGBTQ+ women.
The Delivery
Launched a pre-premiere, premiere and post-season social strategy for The L Word across social platforms including TikTok, Instagram, X and Facebook. We also created more efficient processes for working with the Showtime team. We also brought The L Word to life at Dinah Shore with a pop-up truck dubbed the Qhaul, which included a bar inside that mirrored the one in the show. Fans stopped by for a great photo opportunity and posted on social to celebrate the new season.
