Angel's Envy

Worth The ENvy

Ideation
Writing
Editing
Color
Mix
Art Direction
Brand Identity
Social
Print
Sound
Animation
Ideation
Writing
Editing
Color
Mix
Art Direction
Brand Identity
Social
Print
Sound
Animation
Ideation
Writing
Editing
Color
Mix
Art Direction
Brand Identity
Social
Print
Sound
Animation
Ideation
Writing
Editing
Color
Mix
Art Direction
Brand Identity
Social
Print
Sound
Animation

The Challenge

Position Angel’s Envy as the modern, innovative bourbon in a category saturated by traditional, legacy distillers.

The Spark

Utilize the brand’s name and story to redefine envy as a virtue, celebrating those who raise the bar and push the world forward.

The Delivery

Creating in collaboration with Sid Lee and SixTwentySix Productions, our bold, visually striking, category redefining Worth The Envy campaign reimagined bourbon culture through the ethos and lens of Angel’s Envy. The iconic Angel’s Envy bottle wasn’t just a product, it became a symbol of discovery and the pursuit of something better. By giving chase to the Angel’s Envy bottle, we pushed the boundaries of where bourbon belongs, and who it’s for.

More to explore ↴
HomeWorkServicesAboutContact
Copyright © 2025 Donya. All rights reserved.
Website built by Rapheal Qaiser

Drop us a line

hello@donya.com