The Challenge
With pop culture news and paparazzi revealing so much about the Kardashian family, audiences felt less compelled to tune into their series.
The Spark
Reframe the series as the only place to get the whole story, straight from the source.
The Delivery
We scoured pop culture headlines and stories that surfaced before the new season aired, uncovering the narratives that shaped public perception. Then, we created a riveting, drama packed promo for Season 17 that set the record straight, juxtaposing the media’s version of events with the family’s unfiltered truth. By spotlighting the real stories and emotions behind the headlines, the promo positioned the series as the ultimate destination for understanding the Kardashians – straight from the family.
