The Challenge
Bring a fresh perspective to two existing brands within the Minecraft universe and launch a brand new game on social.
The Spark
Become part of a larger social conversation by joining relevant social trends and engaging with our audience with a more authentic voice.
The Delivery
Introduced a new social strategy for Minecraft Dungeons, Minecraft Marketplace, and the launch of Minecraft Legends, including new asset ideas and a community management plan. Worked across departments to align on announcements, collabs, and launch plans.
