The Challenge
Create a spot that not only excites Diet Pepsi fans but also showcases Sofia Vergara’s charisma, humor, and charm in a way that feels fresh and unforgettable.
The Spark
Showcase the playful, larger-than-life lengths Sofia Vergara would go to satisfy her craving for Diet Pepsi.
The Delivery
Launching at the Golden Globes, the spot followed Sofia’s signature wit and determination as she artfully maneuvered through a dazzling party scene to claim her favorite soda. Every step, spin, and sly move added to the drama, glamour, and delight, culminating in that iconic ahhhhh moment of refreshment, perfectly embodying the bubbly joy of Diet Pepsi.
