The Delivery

They look the same. They dress the same. They shop online the same way – well, almost. When it comes to their internet browsers, these twins couldn’t be more different. One uses Microsoft Edge, equipped with powerful cost-saving features like automatic coupon finders and price comparisons, while the other sticks with Chrome – no discounts, no extra help.

Backed by a paid media campaign, our Twins spot became one of Microsoft Edge’s highest performing social engagements. Conceptually distinct and visually impactful, the Battle of the Browsers blended entertainment with education to highlight Edge’s standout features.