The Challenge
Engage Big Brother's eager, die-hard fans for its 23rd season with 300 social assets in 4 months.
The Spark
Create an efficient system for brainstorming, content approvals and quick executions each week for the duration of the season.
The Delivery
Launched a new TikTok strategy incorporating relevant trends, talent-centered videos, and popular show moments. Established a stronger voice for all copy across platforms. Revamped community management strategy to engage heavily on Instagram and X to connect with our audience. And, of course, created and delivered 300 assets within the tight time window.
