The Challenge
Launch Team Ninja Warrior in a way that excites fans while distinguishing it from its iconic sister series, American Ninja Warrior.
The Spark
Re-imagine the Team Ninja Warrior course as a surreal, dreamlike space where teamwork takes center stage.
The Delivery
Using actual Ninja Warriors, we rebuilt the legendary course in real life and then elevated it with cutting-edge VFX to create a stunning, dreamlike space. Competitors raced through gravity-defying obstacles, leaping and climbing in a surreal world where teamwork was the ultimate key to success. The result was a visually striking campaign that thrilled fans and established Team Ninja Warrior as a bold new chapter for the franchise
