The Challenge
Raise awareness for the launch of the all-new television network, Esquire Network, with a stunt that creates buzz.
The Spark
Redefine “elevator music” with a live twist, turning the mundane experience into something unforgettable, all within the Esquire Network’s own offices.
The Delivery
Enlisting indie band Little Hurricane to bring their unique sound to an elevator in the Esquire Network offices, we captured network employees’ surprise and delight as they stepped into an ordinary office elevator – and found themselves in the middle of an intimate live performance.
